Amazon Business Delivery Requirement: What Sellers Need to Know
Starting September 30, 2026, Amazon is introducing a new rule for seller-fulfilled orders shipped to Amazon Business customers.
To stay eligible, sellers must maintain a Business Hour Delivery Rate (BHDR) of at least 90%. This helps ensure that business customers receive their packages during their working hours, reducing missed deliveries and improving the customer experience.
Why This Matters
Business customers often have fixed operating hours. Deliveries made outside those hours may fail or require another delivery attempt. Amazon is using this new metric to improve delivery reliability and customer satisfaction.
If your Business Hour Delivery Rate falls below 90%, your seller account performance and offer eligibility may be affected.
How to Stay Compliant
Here are a few simple ways to meet the new requirement:
- Choose reliable shipping carriers with strong delivery performance.
- Set accurate handling times so delivery estimates are realistic.
- Use Amazon Buy Shipping whenever possible.
- Check your Account Health dashboard regularly to monitor your Business Hour Delivery Rate.
Final Thoughts
This update is an important reminder that fast shipping alone is not enough. Delivering packages during a customer’s business hours is now a key performance standard for seller-fulfilled orders.
Review your shipping settings, monitor your delivery performance, and make any necessary adjustments before September 30, 2026 to keep your offers active and maintain a great customer experience.
