New Sell Globally Feature Simplifies International Expansion

Expanding your business internationally just became easier. With the new Expansion Steps feature in Sell Globally, sellers can now manage global growth with a more structured and guided approach across multiple Amazon stores.

A Smarter Way to Expand Globally

The new feature breaks international expansion into four clear phases:
registering and verifying your account, listing products, shipping inventory, and driving growth through advertising and promotions. This structured flow helps sellers understand exactly what’s required at each stage when entering a new country.

Guided Steps with Real-Time Tracking

Sellers receive automated, store-specific guidance tailored to each marketplace they plan to enter. The Expansion Steps dashboard provides real-time progress tracking and built-in compliance checks, helping ensure that all requirements are met before moving forward. This reduces guesswork and minimizes delays during expansion.

Manage Everything in One Dashboard

All expansion activities can be managed from a single place. By navigating to Inventory → Sell Globally → New stores to launch, sellers can select a target country, view detailed expansion requirements, and track progress step by step. This streamlined experience makes global selling more transparent and efficient.

Build with Confidence

The Expansion Steps feature is designed to help sellers grow internationally with confidence. By clearly outlining requirements and providing ongoing guidance, it allows businesses to focus on scaling while staying compliant in every market.

To learn more, visit the Sell Globally experience in Seller Central and explore how Expansion Steps can support your international growth.